Executive Business Etiquette & Branding
Last Update:

May 25, 2022

Course Overview:

Setting yourself apart from others in the professional world is dependent on the way you carry yourself in society and sell yourself and your brand in the marketplace.
This private, 3-hour course is ideal for executives who want to enhance their skills, lead a world-class lifestyle, and achieve remarkable results that are tailored to your sector or field of business. Your instructor Balsam is a certified Business Etiquette & International Protocol consultant, who has authored several articles and published two books about manners and lifestyle.

Course Outline

  • How to be a world-class professional
  • How to achieve success by mastering business etiquette skills
  • Making lasting first impressions
  • Executive business wardrobe and grooming in addition to proper communication skills
  • World elite tips of personal branding and marketing self and career as a brand
  • Identifying the target audience
  • Defining the brand image and choosing a consistent content strategy
  • Crafting the way to success by learning how to do the following:
    • Self-packaging/self-branding
    • Thorough personal branding insights and tips


Skill Level:
All Levels

All materials will be provided

Validity Period:
All sessions are valid for 30 days upon booking

Age Requirements:
30 - 65 years old

Additional Info:
* Letter of attendance can be provided upon request

Classes can be given at business premises or an agreed-upon public space.

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